A Heavenly Night at James St Up Late

On March 19th, under the warm Brisbane evening sky, we brought a little piece of heaven to the streets.

As part of the James St Up Late Festival, St. Louis Says hosted our very own Laneway Party at Gerard’s Bistro... and what unfolded was nothing short of divine. Video recap HERE.

For the first hour, guests were welcomed with complimentary cocktails and snacks. It was about slowing down, indulging a little, and stepping into the St. Louis Says world, where haircare is never just routine, but ritual.

The first 50 RSVP’d guests were gifted a St. Louis Says Tote Bag, filled with some of our most-loved essentials valued at $125. Seeing them in your hands, styled into your night, and later scattered across your bathroom shelves was a moment we won’t forget.

As the night unfolded, the blessings kept coming. Haircare duos, tools, and little surprises were shared with those who stayed, celebrated, and truly immersed themselves in the experience.

Beyond our laneway, the entire James St precinct was alive. We were also honoured to be included in the official James St Up Late gift bags, alongside an incredible lineup of brands. To be part of something so thoughtfully curated, and to contribute a touch of St. Louis Says to it, felt very special.

The Brisbane community showed up with warmth, curiosity, and that effortless cool that made everything feel elevated but never forced.

It reminded us why we do what we do.

St. Louis Says: Some Nights Stay With You.