Journal

Whether it's from heat damage, colour changes or constant styling, sometimes your hair just needs a reset. When breakage takes hold and s...

In the noise and rush of everyday life, even the simplest moments can become sacred if you let them. Brushing your hair. Washing it slowl...

There’s something about a fresh blowout that makes you feel unstoppable: soft volume, polished ends, that just right bounce. But the real...

We spend hours perfecting our haircare routines, but what you put into your body matters just as much as what you put on it. Glorious, gr...

There’s no shame in needing a little salvation, especially when it comes to your scalp. Dryness, irritation, and flaking can leave even t...

Hair growth isn’t just about waiting, it’s about nurturing. Whether you're recovering from a haircut regret, postpartum shedding, stress-...

The gates to hair heaven swung open last week as St. Louis Says gathered friends, founders, and beauty believers to celebrate the divine ...

Whether you’re heading out for a romantic dinner, or simply treating yourself to a night of self-love, the perfect hairstyle is key to co...

Curly hair isn’t just hair, it’s a statement. But with great curls comes great responsibility, and finding the perfect routine can someti...