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We started St. Louis Says with a pretty straightforward ambition: make genuinely good haircare that doesn't cost a fortune, strip your hair of what it needs, or look terrible on your bathroom shelf. We're proudly Australian-owned, Sunshine Coast-made, and not especially interested in over-promising.
Turns out, people noticed.
Since launching, we've been featured across some of Australia's most respected media — from beauty authorities and industry trade publications to lifestyle titles that cover the full spectrum of what Australians are buying, using, and talking about. Here's a look at what they've had to say.
Vogue Australia
"This haircare brand will change your mind about wash days"
Being featured in Vogue Australia is, to put it plainly, not a small thing. The piece positioned St. Louis Says as a brand genuinely capable of shifting how people approach their haircare routine — not just another pretty bottle on the shelf, but a range that actually delivers on what it promises.
Read the Vogue Australia feature →
Australian Financial Review
"Luxuries you can justify on so many levels"
The AFR's Life & Luxury section is where genuinely premium products land. Being named alongside items that justify their price — rather than just command it — speaks directly to what we set out to build: a brand that feels elevated without the inflated price tag that usually comes with it.
Broadsheet
"It's always a good hair day with these Aussie brands in your shower"
Broadsheet's roundup of Australia's best haircare brands is the kind of editorial you earn rather than buy — their team independently selects, and the list is competitive. Their description of St. Louis Says captured exactly what we were going for: <cite index="17-1">salon-quality haircare that's a little more accessible, with sulphate-free, vegan formulas that feel ultra-premium without the inflated price tag.</cite>
Read the Broadsheet feature →
Retail Beauty
"St. Louis Says launches with local production facility and salon-quality range"
Retail Beauty is the go-to publication for beauty industry professionals — buyers, retailers, and brand decision-makers across Asia Pacific read it religiously. Their launch coverage went deeper than most, documenting the story behind the brand: the Twin Palms origin, the Sunshine Coast manufacturing facility, and the formulation philosophy. They noted that the range is built around <cite index="18-1">high-performance ingredients including amaranth extract to boost strand thickness, hydrolysed rice protein for volume and bounce, and soybean oil and panthenol to hydrate and smooth.</cite>
It's the kind of coverage that matters to the retail conversations we're having — buyers want to know the brand has credibility, and Retail Beauty provides exactly that.
Read the Retail Beauty feature →
Mamamia
"New beauty products May 2025"
Mamamia reaches millions of Australian women every month — it's one of the most significant women's media properties in the country. Landing in their monthly beauty edit, among the products the editorial team considers worth buying, is a meaningful signal of where we sit in the market.
Cos Beauty
"Found: The Aussie haircare brand with real solutions for thinning hair"
Cos Beauty sits at the intersection of cosmetic medicine and consumer beauty — their audience is informed, research-aware, and not easy to impress. The headline says it all: this wasn't coverage about the packaging or the brand story. It was coverage about the formulas working for one of the most emotionally significant haircare concerns there is — thinning hair.
Read the Cos Beauty feature →
Boss Hunting
"Good Finds: Vegan haircare & much more"
Boss Hunting covers the products Australia's discerning male audience is actually buying — and getting featured here confirmed something we always believed: good haircare has no gender. Their coverage of the Moisture Repair Shampoo praised both the formulation and the brand's willingness to have a sense of humour about itself, noting that <cite index="29-1">the brand's e-store is laden with amusing copy</cite> — including the line about the shampoo's scent being formed in the rolling hills of Tuscany. We stand by it.
Read the Boss Hunting feature →
The Carousel
"15 Excellent New Beauty Products We Tried This Week"
The Carousel's beauty editor Marie-Antoinette Issa reviewed the Almighty Volume Thickening Duo and called it out as a product where <cite index="19-1">the real magic is in the formula — it lifts, thickens and moisturises like a pro.</cite> Created by the founders of Twin Palms and lauded for its recyclable packaging and no-nasties formulation, it made the cut alongside major international beauty launches. That's the company we like to keep.
En Route
"Viral Beauty: A Haircare Duo For Every Aesthetic"
En Route positioned the Moisture Repair Duo as the choice for what they called "The Boujee Friend" — the one in every group who manages to find premium quality without the premium price. Their review described the formulation as delivering <cite index="20-1">a holy trinity of hair salvation in one bottle</cite>, with Quinoa Seed Extract, Soybean Oil, and Panthenol working together to repair from scalp to ends. We'll take it.
InStyle Australia
"This new local brand is easy to love"
InStyle Australia has been covering fashion and beauty for over two decades. Their editors' picks section is curated, not sponsored — so landing in it early in the brand's life said a lot about where St. Louis Says was headed.
Read the InStyle Australia feature →
We're proud of the press we've earned. Not because it validates what we already believed about our products, but because it puts the brand in front of people who might not have found us otherwise — and gives them a reason to try something made right here in Australia, by people who actually care about getting it right.
St. Louis Says is vegan, sulphate-free, paraben-free, cruelty-free, and produced at our own manufacturing facility in Coolum Beach on the Sunshine Coast.