Journal

There’s something about a fresh blowout that makes you feel unstoppable: soft volume, polished ends, that just right bounce. But the real...

We spend hours perfecting our haircare routines, but what you put into your body matters just as much as what you put on it. Glorious, gr...

There’s no shame in needing a little salvation, especially when it comes to your scalp. Dryness, irritation, and flaking can leave even t...

Hair growth isn’t just about waiting, it’s about nurturing. Whether you're recovering from a haircut regret, postpartum shedding, stress-...

The gates to hair heaven swung open last week as St. Louis Says gathered friends, founders, and beauty believers to celebrate the divine ...

Whether you’re heading out for a romantic dinner, or simply treating yourself to a night of self-love, the perfect hairstyle is key to co...

Curly hair isn’t just hair, it’s a statement. But with great curls comes great responsibility, and finding the perfect routine can someti...

Heavenly hair begins at the root. Think of your scalp as sacred ground where every strand takes root and grows to its full glory. When yo...

For too long, many of us have sought to change our hair into something it was never meant to be, chasing pin-straight strands or perfectl...