Backed by Pinterest: 1 of 8 Inclusion Fund Recipients in ANZ

From day one, St. Louis Says was built on a simple belief: quality haircare should be inclusive, accessible, and made for everyone.

Last year, we were selected as 1 of 8 brands across Australia and New Zealand to join the Pinterest Inclusion Fund - an incubator program focused on connecting people on Pinterest to the inspirational ideas and products from emerging producers across beauty, fashion and lifestyle verticals. 

For us, the recognition aligned directly with the vision we’ve held since inception. We set out to create high-performance products without the gatekeeping - professional quality formulas, clear messaging, and a brand that speaks to real people.

Throughout the program, we refined our positioning, strengthened our creative strategy, and sharpened how we show up. It wasn’t about changing who we are but scaling what we already believed in.

Completing the Inclusion Fund marks an important milestone, but the mission remains the same: elevate everyday haircare, remove complexity, and build a brand where everyone feels considered.

We would not have achieved what we have in such a short time without the support of our loyal community. Your belief in the brand is what allows us to keep growing. Thank you!

St Louis Says: Create with Clarity