Flat Hair Won’t Make It to Heaven

There are few things more disheartening than spending time on your hair, only to have it fall flat within hours. Volume is more than just height... it’s confidence, it’s presence, it’s the halo that frames your face. And flat hair? That won’t make it to heaven.

The secret lies in choosing the right formulas and techniques. Start with lightweight, sulfate-free shampoos and conditioners that cleanse without weighing down your strands. Our Almighty Volume Duo was crafted for this very purpose, leaving hair airy and lifted without residue.

For styling, skip the heavy oils and creams, opt instead for a volumising mousse or texture spray at the roots. And never underestimate the power of our blowout brush to create bounce that lasts.

Flat hair may try to pull you down, but with the right ritual, your crown will always rise to heavenly heights.

St. Louis Says: Ascend Beyond Flatness.